Fully finalized by Alber, the Free To product story is the embodiment of his lively, joyful design sensibility. Filled with bright colors, bold lettering, doodles, and appliqué, chain and ribbon embellishments, the collection is a true reflection of his lifelong craft.
The creative process is at times spontaneous bursts of imagination, paired with minute craftmanship, and Alber is seen repositioning and perfecting each design until he’s wholly satisfied.
Watch the master at work, doodling, scribbling, moodboarding, sewing and coloring his ideas into reality, and listen to the endless attention to the minutiae in the feedback provided to his dedicated teams as he reworks each piece to perfection, down to the smallest detail.
Join us behind the scenes to see the pieces come to life, from the earliest sketches to our recent campaign shoot. Born in his creative mind, road-tested at the Factory HQ and intended for real-life wear and play, the Free To story is now available to shop and enjoy by all.
Taking the very best in vintage denim, Lutz Huelle and our team at the factory, challenged themselves created a selection of limited edition upcycled garments.
Like the meeting of two fr
more
AZ factory with MOLLY MOLLOY&LUCINDA CHAMBERS：Latest collection reveals
During Paris Fashion Week, AZ Factory revealed its latest collection ‘Paris, seen through the eyes of their sensibility’ at Fondation Cartier, created in partnership with Molly Molloy and Lu
more
Double Denim: The Chicest Trend of 2023 - Denim lovers, it's time to get excited!
The double denim trend is back in full force and it's better than ever. From vintage denim to Canadian tuxedos, this style is taking the fashion world by storm, and for good reason.
more
Purple Fashion Magazine Cover Story
Ultimate Amigo and designer Lutz Huelle takes an inspiring approach to his latest collection at AZ Factory, starting with the simple yet instrumental question of what his friends would want
more
Spotted AZ Factory in Emily in Paris
Spotted AZ Factory in Emily in Paris
Want to make that Emily in Paris dream a reality? It’s no secret that the wardrobe of Emily in Paris is essential to its je ne sais quoi.
Discover AZ F
more
Dolly De Leon Wears AZ Factory
DOLLY DE LEON WORE A CUSTOM AZ FACTORY GOWN TO ATTEND THE GOLDEN GLOBESDolly De Leon wore a custom AZ Factory gown to attend the Golden Globes where she was nominated as best supporting actr
more
AZ Factory with French designer Tennessy Thoreson
AZ FACTORY X TENNESSY
Reinforcing its continuous and recurring support to young talent at the very beginning of their career in fashion, AZ Factory takes pleasure in revealing its new Amigo
more
AZ Factory with Sheltersuit capsule collection
Repurpose with a purpose
AZ Factory joins forces with Bas Timmer to create a capsule collection to support people living unsheltered.
The 5th ‘Amigo’ for 2022 sees a surprising collaboration
more
Fashion Designers Ester Manas with AZ Factory
Presenting: AZ Factory with Ester Manas
A team in both love and craft for the past decade, Ester and Balthazar met whilst studying at the prestigious La Cambre university.
After an incredibl
more
Designers Pyjamas You can Wear All Day
The ultimate day-to-night piece intended for lounging at home or taking out on the town, printed silk pyjamas have become an AZ Factory signature.
As part of our collaborative product story,
more
Made-to-Order with Cyril Bourez
Have you always dreamed of designing your own one-of-a-kind fashion piece?
Now, AZ Factory is giving you the opportunity to do just that!
We believe in circular fashion, and are proud to int
more
Creative Clothes by Lutz Huelle with AZ Factory
INTRODUCING AZ FACTORY WITH LUTZ HUELLE:
“F IS FOR FRIENDSHIP”
Freedom & Possibility
Named “F is for Friendship”, Lutz Huelle’s product story is a riff on AZ Factory’s alphabet, and a
more
AZ FACTORY X Draw A Dot
At AZ Factory, we love spotlighting talented creatives who share with us their unique point of view.
Here, we share stunning illustrations by one of the artists at Draw A Dot (@drawadot), a
more
Lutz Huelle with AZ Factory
A Big AZ Welcome to our Amigo Lutz Huelle who is stepping into the Factory to design the next collaborative product story!
Named “F is for Friendship”, the collection is a riff on AZ Factory
more
AZ Factory with Amigas
AZ Factory with Amigas
We are thrilled to invite AZ Factory Amigas to the Pop-up store, to introduce their work to our fashion family.
Join us throughout the pop-up period to discover more!
more
Saying Goodbye to our LBL Exhibition
As the Love Brings Love exhibition comes to a close, we want to thank all our Amigos for joining us throughout its run at Palais Galliera over the last few months.
As a way of marking the en
more
Love Brings Love x Club Domani Playlist
We are super excited to introduce you to a new story with the launch of our our Love Brings Love Spotify account.
Listen to exclusive podcasts episodes and new music playlists curated by ou
more
Come visit our first pop-up store!
JOIN US DURING PARIS MEN’S & COUTURE'S FASHION WEEK
AT AZ FACTORY’S FIRST POP-UP STORE!
We are thrilled to invite you into our very first experiential space, a place that feels and looks
more
BTS at AZ Factory with Thebe Magugu
The AZ Factory with Thebe Magugu product story was a creative intersection of the traditionally French notion of couture and Thebe's own African heritage. Watch now to take a peek behind the
more
Thebe Magugu Collaboration with AZ Factory
What if Africa was the birthplace of couture? This was the initial question asked for our collaborative product story with Thebe Magugu, INTERSECTION. As the birthplace of both Alber and The
more
Inside the Factory with Cyril Bourez
An Inside Look At Cyril Bourez’s Creative Process
The original concept involved collecting variations on the archetypal “boyfriend t-shirt”, and elevating them into couture pieces (traditio
more
Luxury Designer Cyril Bourez with AZ Factory
INTRODUCING AZ FACTORY WITH CYRIL BOUREZ PRODUCT STORY:
“READY-MADE-COUTURE”
CHAPTER 1 – AZ 2.0: WELCOMING OUR AMIGOS INTO THE FACTORY
Launched in 2021 by the late Alber Elbaz, AZ Factory
more
AZ Factory with It Gets Better Project
Join us in celebrating love this month with our special edition Love Brings Love Pride T-Shirt made in collaboration with the It Gets Better Project! Featuring Alber's iconic mantra filled w
more
B.U. in AZ: Summer Essentials
As the temperatures begin to rise, we’re looking to lightweight staples, color and joyful statements to fully embrace the new season. Today, we share a few of our current favorites.
The S
more
Happy No-Diet Day Amigos!
At AZ Factory, it all started with a little black dress. Long cherished by Alber and forever loved by women worldwide, the heritage piece has held onto its appeal for the timeless confidence
more
Ester Manas Collection with AZ Factory
A Big AZ Welcome to our Amigos Ester Manas who are stepping into the Factory to design the next collaborative product story!
Stay tuned for the reveal in June, and get ready to shop this Fa
more
B.U. in AZ: The Dreamy Draping
When Alber started AZ Factory, he wanted to reset how fashion operates, to do things differently. This included throwing out the industry’s “dos” and “donts” and reinventing the rules. Today
more
Happy Earth Day Amigos!
Sustainability has been a core AZ Factory value from day one, and we believe in continuously trying to be better. We’re aware perfection doesn’t exist, but we will always strive to do the be
more
B.U. in AZ: The Hugging Bag
We love nothing more than to see the many ways you wear your AZ Factory pieces. Today, we’re spotlighting the new vegan leather Hugging Bag With Love, in classic black and bold fuschia.
Tu
more
B.U. in AZ: Wedding Party Edition
We’ve all been there: having to find the perfect outfit for a special occasion, without any guarantee that we’ll ever get to wear it again. At AZ Factory, we believe in the timelessness of o
more
Behind the Scenes at LBL
Take a peek behind the scenes at our Love Brings Love collection shoot. First seen on the runway at the Love Brings Love tribute show, the 25 pieces were designed in loving homage to Alber b
more
B.U. in AZ: The Turtleneck Top
When Alber started AZ Factory, he wanted to reset how fashion operates, to do things differently. This included throwing out the industry’s “dos” and “donts” and reinventing the rules. Today
more
B.U. in AZ: Styling Your Way
When Alber started AZ Factory, he wanted to reset how fashion operates, to do things differently. This included throwing out the industry’s “dos” and “donts” and reinventing the rules. Today
more
AZ Factory with Thebe Magugu
INTRODUCING AZ FACTORY WITH THEBE MAGUGU PRODUCT STORY:
“INTERSECTION”
STORY 1 – AZ 2.0: Welcoming our Amigos into the Factory
AZ Factory welcomes Amigos, guest creatives, to co-create sto
more
Love Brings Love: the exhibition is here!
This week, the Love Brings Love tribute exhibition, in partnership with Palais Galliera, opened to the public. Hosting the spectacular looks from the 45 participating designers who came toge
more
Happy International Women's Day!
At AZ Factory, today's date is a symbol of the support and celebration of women that we hold dear year-round, and to mark International Women's Day, we are shining a spotlight on some of the
more
Fashion Amigos: The Future of AZ Factory
At AZ Factory,
we believe in smart fashion that cares, we believe in founder Alber Elbaz’s original vision: to reset the way fashion operates, and to do things differently.
We are a collect
more
The Love Brings Love Collection is here!
Originally created by the AZ Factory design studio in homage to Alber for the Love Brings Love runway show, the collection bring high-emotion to high-fashion... and now, you can own a piece
more
Discover 3 ways to style your classic black blazer
A black blazer is a timeless essential. Beyond bringing classic elegance to your wardrobe, this staple can be styled multiple ways for maximum versatility. Today, we’re sharing 3 ways to wea
more
AZ Factory Celebrates 1-Year Anniversary!
Happy birthday, AZ Factory! To celebrate 365 days of fun, fashion and friendship with you, our Amigos, we’re looking back at our top moments. Thank you for your support every step of the way
more
Introducing The Amigos Winter Sale
Dear Amigo,
Gift-giving season isn't over just yet! As we head into the new year and reach our one year anniversary as a company, AZ Factory would like to say thank you to all the Ami
more
AZ Factory Wishes you a Happy Holiday!
Happy Holidays to All the Amigas & Amigos around the world!! Thank you for the unconditional love and support, we all wish you a joyful and peaceful time alongside your loved ones. Let's
more
Carte Blanche Series: Alva Galim & Victor Vergara
We invited photography and styling duo Alva Galim and Victor Vergara to share their vision of some of our core product stories, Switchwear and My Body.
The editorialized series, shot in the
more
Carte Blanche Series: Sissel Kärneskog
AZ Factory’s collaborative creative project, Carte Blanche, is back. For this second installment, we invited humanwear artist Sissel Karneskog to contribute their vision of modular styling.
more
LOVE BRINGS LOVE EXHIBITION AT PALAIS GALLIERA
The Palais Galliera is celebrating Alber Elbaz in an unprecedented exhibition format on March 5th, 2022, recreating the collaborative fashion show that was presented in tribute to the legend
more
CREATIVE & COLLABORATIVE: AZ FACTORY CELEBRATES EMERGING TALENTS
As the end of the year draws near, AZ Factory is embracing a central tenet of its core brand values: inclusion and support of emerging talents.
Shot by Parisian photography and video duo
more
FROM RUNWAY TO REAL LIFE: LOVE BRINGS LOVE CELEB-SPOTTING
Following an emotional debut on the runway during Paris Fashion Week, AZ Factory’s Love Brings Love tribute looks are now making their mark out in the world. Spotted on the strong, successfu
more
ENJOY 10% OFF YOUR FIRST ORDERENJOY 10% OFF YOUR FIRST ORDER
Claim your exclusive discount code when you subscribe to our emailsClaim your exclusive discount code when you subscribe to our emails
THANKS FOR SUBSCRIBING
You’ll be the first to know about new product launches, upcoming Amigo collaborations, and receive styling tips for all your favorite AZ pieces!
Use left/right arrows to navigate the slideshow or swipe left/right if using a mobile device
Choosing a selection results in a full page refresh.
Press the space key then arrow keys to make a selection.
